JST-one nun auch mit eigener Homepage

Unser neues Projekt nimmt immer konkreter Formen an. Seit kurzem haben wir auch eine eigene Homepage für das Projekt: www.jst-one.com

Zugegeben, im Moment ist noch nicht viel Inhalt auf der Seite. 🙂 Aber wir wollen es ja noch ein wenig spannend gestalten. Ende Februar hoffe ich sind wir soweit die erste Version von JST-one veröffentlichen zu können. Und sicher schon Anfang Februar werden wir weitere Informationen auf der Homepage und hier veröffentlichen 🙂.

JST-one – Ein spannendes neues Projekt

Wir starten ein neues Projekt! Und wir freuen uns darauf :-).

Die neue App wird eine Consumer App. Also eine App für jeden Menschen. Und die App ist auch nicht auf den deutschen Markt beschränkt. Sondern wir können die App weltweit vertreiben. Also eine völlig andere Lösung als THRPY: Anderer Kundenkreis, anderer Markt.

Um den anstehenden Herausforderungen gerecht zu werden haben wir uns Team verstärkt. Das macht uns schneller, stärker und besser. Und im Gegensatz zu THRPY werde ich versuchen in den nächsten Wochen regelmäßig über die Entwicklungsschritte zu berichten.

So viel schon mal vorne weg.

Ach einen Namen hat das Baby auch schon: JST-one

Sample Page

This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin‘ caught in the rain.)

…or something like this:

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.

As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!

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THRPY – Zwischenbericht nach einem halben Jahr

Zeit für einen kleinen Zwischenbericht, nachdem  THRPY – die App für Psychotherapeuten schon seit über einem halben Jahr im Store ist. Und wir haben noch ein paar kleine Verbesserungen vorgenommen.

Und wie fällt der Zwischenbericht nach einem halben Jahr  insgesamt aus? Durchschnittlich würde ich sagen… Wir haben zwar noch ein paar Downloads gewinnen können. Allerdings scheinen auch ein paar Therapeuten die App wieder deinstalliert zu haben. Denn wir pendeln bei den Updates immer so um die 50.

Der Vertrieb gestaltet sich weiter schwierig. Wir haben die Institute für die Ausbildung der Psychotherapeuten kontaktiert. Aber die Resonanz war nicht wirklich prickelnd. Auf unseren Vorschlag zur Zusammenarbeit bei der Weiterentwicklung sind die Institute gar nicht eingegangen. Das war ernüchternd. Denn wir glauben weiterhin daran, dass es sehr sinnvoll ist, ein Produkt gemeinsam mit den Kunden weiterzuentwickeln.

Wenn jemand Ideen hat wie wir die Zielgruppe der Psychotherapeuten gezielt ansprechen können, gerne auch in kleineren Gruppen oder einzeln, dann immer her damit. Wir sind über jeden Vorschlag dankbar.

Nach wie vor sind wir von dem Produkt, und auch dem Produktumfang überzeugt. Das Feedback der Anwender die THRPY nutzen ist absolut positiv. Mit dem Apple Pencil ist auch ein Werkzeug verfügbar, dass das dokumentieren der Therapiesitzungen in unserer App noch einmal erleichtert hat. Mit Tastatur oder anderen Stiften war die Eingabe zwar auch gut möglich. Aber der Apple Pencil hat noch einmal eine andere Qualität. Das ist das Feedback das wir von den Anwendern bekommen haben.

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THRPY – Vertrieb für Psychotherapeuten

Nun ist unsere App THRPY schon über drei Monate im Store und wir konzentrieren uns zur Zeit auf den Vertrieb. Wir haben bisher ungefähr 50 Downloads. Und das ohne wirkliches Marketing. Das ist eigentlich schon ganz ok finde ich.

Allerdings haben wir festgestellt, dass es mit einem sehr überschaubaren Marketingbudget (<100,– €) auch wirklich schwierig ist den Vertrieb anzukurbeln. Besonders bei einer so spezifischen Zielgruppe wie den Psychotherapeuten. Auch gibt es keine wirkliche Online-Präsenz dieser Zielgruppe. Fachtagungen finden überwiegend ohne die Ausstellung von Produkten statt. Und für eine Werbeanzeige in Zeitschriften fehlt uns einfach das nötige Budget.

Selbst auf Facebook sind weniger als 1000 Psychotherapeuten gelistet (ohne die Heilpraktiker). Insgesamt gibt es aber über 25.000 die über eine Berechtigung zur Abrechnung mit der Krankenkasse verfügen.

Momentan fehlen uns ein wenig die Ideen wie wir an der Stelle mit dem Vertrieb weitermachen sollen. Für Ideen sind wir immer offen. 🙂

THRPY – die erste Version der App ist online

Die erste Version von THRPY war schon vor einiger Zeit fertig. Wir haben diese mit einem kleinen Kreis von Psychotherapeuten getestet. Dabei haben wir noch einige wichtige Hinweise für die Verbesserung bekommen. Nachdem wir diese umgesetzt hatten haben wir angefangen die App kostenlos in den Store zu stellen.

Wir sagen bewußt, dass wir uns noch in einer Phase der Verprobung befinden. Denn wir wollen von der kleinen Testgruppe nicht auf die Gesamtheit der Therapeuten schließen. Dazu wollen wir uns noch mehr Feedback einholen. Daher bleibt die App auch noch für einige Zeit kostenlos.

Transparenz im Vorgehen gegenüber unseren Nutzern ist uns wichtig. Daher haben wir uns entschlossen den Entwicklungsplan der App öffentlich zu machen. In einem Trello Board haben wir alle Informationen über den aktuellen Stand der Entwicklung und die geplante Weiterentwicklung veröffentlicht. Somit kann jeder Kunde (oder auch nicht Kunde) sehen wie es bei uns weitergehen wird.